Google is positioning itself at the forefront of retail innovation with the launch of its Universal Commerce Protocol (UCP) during the National Retail Federation’s annual show. Aimed at establishing a standardized framework for AI-driven retail operations, UCP facilitates seamless interactions across the shopping journey, from product discovery to payment. Co-developed with major retailers like Shopify and Target, this open-source protocol will streamline e-commerce processes, allowing businesses flexibility in selecting tools that suit their needs. With the retail landscape projected to reach $3 trillion to $5 trillion globally by 2030, Google’s UCP aims to enhance conversational commerce through its new Business Agent feature, enabling direct communication between brands and consumers. Additionally, Google is testing “Direct Offers” to help retailers provide targeted discounts. This initiative positions Google as a key player in the competitive AI retail market against rivals like OpenAI and Amazon, focusing on enhancing user experiences and driving sales.
Source link
Share
Read more