Google is intensifying its efforts to establish its generative AI video tool, Flow, within the creative community. To support this initiative, the company has appointed filmmaker Henry Daubrez as a filmmaker in residence at Google Labs. Daubrez will create new content, refine the Flow product, and mentor other creatives through “Flow Sessions,” which provide free access to Flow and expert guidance. Launched earlier this year with Darren Aronofsky’s partnership, Flow has demonstrated its potential for creative storytelling, as noted by product lead Thomas Iljic. Daubrez’s projects, such as “Electric Pink” and “The Enchanted Door,” leverage Flow’s capabilities to enhance viewer engagement in storytelling. With the rising prominence of generative AI in filmmaking, Google aims to differentiate itself amid fierce competition from rivals like Meta and OpenAI. By fostering relationships with filmmakers, Google seeks to enhance its standing in the evolving landscape of AI-driven video tools, emphasizing creativity, quality, and accessibility.
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