Google’s Gemini Expands Worldwide but Faces Challenges in Gaining Users in South Korea – Chosunbiz

Google’s Gemini, an AI chatbot, is expanding its global reach but faces difficulties in gaining traction in South Korea. While the platform has seen significant growth in other markets, users in South Korea remain reluctant to adopt it, primarily due to strong competition from local services like KakaoTalk and Naver. The familiar cultural landscape and established preferences for native platforms pose challenges for Gemini’s acceptance. Despite Google’s efforts to enhance the chatbot’s features and user experience, the unique demands of the South Korean market have hindered its performance. As Gemini continues to evolve, the company aims to implement strategies to better resonate with local users and overcome these market barriers, hoping to capture a share of the South Korean AI landscape in the future.

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