Google aims to revolutionize online shopping by creating a seamless experience akin to consulting a friend. To achieve this, the company is introducing new AI-powered shopping tools in Search and the Gemini app in the U.S. These advancements integrate conversational AI with Google’s extensive product database, simplifying the transition from inquiry to purchase without navigating through multiple apps. The upgraded AI Mode in Search combines Gemini models with the Shopping Graph, which includes over 50 billion regularly updated products. Users can now ask natural, detailed questions, and receive organized visuals, comparisons, and reviews directly. Additionally, the Gemini app offers personalized shopping suggestions based on themes or budgets, facilitating a streamlined decision-making process in one conversation. This initiative positions shopping as a significant use case for AI, aiming to refine the user journey from casual exploration to checkout, enhancing both convenience and engagement in the overall shopping experience.
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