Google is undergoing a significant transformation after OpenAI’s breakthrough with ChatGPT in late 2022, which prompted the tech giant to rethink its AI strategies. Previously confident in its dominance, Google quickly reorganized its teams and integrated generative AI into key products like Search, YouTube, and Android. The launch of its Gemini 3 model has received positive feedback and signifies a shift towards faster innovations and deployments, moving away from past hesitations regarding AI reliability.
Despite these advancements, Google faces new challenges in the search-ads market, with projections showing its share dropping below 50% next year. As AI-generated content gains traction, concerns arise that publishers may suffer from reduced traffic and ad revenue. Experts warn that AI models could undervalue original content, potentially threatening creators and the overall integrity of web information. As Google adapts to this evolving landscape, the future of its search engine and its impact on online economics remain crucial topics.
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