Acrisure’s Strategic AI Transition: Layoffs Ahead
In a significant move reflective of the evolving landscape of technology, Acrisure, a global insurance brokerage based in Grand Rapids, MI, plans to cut 400 accounting positions in Q1 2026. This decision stems from the integration of artificial intelligence (AI) designed to automate existing processes.
Key Highlights:
- Job Cuts: 400 positions, with half based in West Michigan.
- CEO’s Insight: Greg Williams explains that innovation is crucial for competitive advantage.
- Company Growth: From $38 million to nearly $5 billion in revenue over 11 years through strategic acquisitions.
- Community Commitment: Despite layoffs, Acrisure retains 100 job openings in West Michigan.
Williams emphasizes that although these decisions are tough, they are necessary for Acrisure to remain competitive and cater to clients who are primarily small to mid-sized businesses.
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