Friday, December 26, 2025

Grok Surpasses ChatGPT and Gemini in User Engagement Time for AI Platforms

Grok has emerged as the leading AI platform, surpassing competitors like ChatGPT. According to Similarweb, users are spending an average of 8 minutes per session on Grok, which is 33% longer than ChatGPT’s 6 minutes. This trend reflects a growing market where AI tools are shifting from novelties to essentials, with GenAI website visits soaring by 76% year-over-year. While ChatGPT’s market share has decreased from 87% to 68%, its actual user base continues to grow. Google’s Gemini, leveraging built-in AI features, has rapidly increased its market share from 5% to 18% with its advanced models. Despite Grok’s smaller market share at 3%, its deep integration with Twitter keeps users engaged. Specific tools, like Claude and Perplexity, excel in areas like reasoning and researched-based searches. As the AI market matures, the focus is shifting towards converting casual users into daily dependents, signaling a nuanced competitive landscape.

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