Friday, September 19, 2025

Hinge CEO Predicts AI Will Revolutionize Dating Apps by Ending Endless Swiping

Hinge CEO Justin McLeod anticipates a revolutionary shift in online dating through artificial intelligence (AI) within the next few years. In an interview with Fast Company, he noted that AI-powered personalized matchmaking could render mass profile swiping obsolete in three to five years. This technology would enable users to express their preferences and values more naturally, moving beyond the limited “likes and passes” of current apps. McLeod envisions daters articulating who they are and what matters to them, allowing for advanced matching algorithms. While rejecting the idea of AI companions as a solution to loneliness, he emphasizes that AI should enhance, not replace, human connections. Hinge is thriving, boasting 1.7 million paying users—an 18% year-over-year growth—and revenue of $168 million, up 25% from last year. This success underscores McLeod’s optimism for the future of online dating amidst a landscape of swiping fatigue.

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