Havas Media Network UK has introduced Brand Insights AI, a cutting-edge tool designed to help brands optimize their presence across top AI large language models (LLMs). Part of the Converged.AI platform launched in 2024, this technology provides critical insights into consumer behavior influenced by LLMs in today’s media landscape. Brand Insights AI conducts multi-model analysis across six major AI platforms—Chat GPT, Claude, Gemini, Sonar, Grok, and DeepSeek—offering brands a consolidated view of their perception and ranking in real-time. This tool enables brands to understand the impact of AI on their content strategy, allowing for better optimization and new content recommendations. Paul Bland, chief digital officer, emphasizes that as AI becomes the default search interface, brands must adapt to maintain visibility and competitiveness. Brand Insights AI is currently available, offering brands a free snapshot of their visibility and essential tools for enhanced AI readiness, ensuring effective marketing strategies for the AI-driven future.
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