This holiday season, artificial intelligence (AI) is transforming online shopping, with major retailers like Walmart and Target enhancing their customer experience through AI tools. A recent Salesforce report estimates that AI will facilitate $263 billion in holiday sales globally, making up 21% of all online purchases. Research indicates that 40% to 83% of buyers are likely to use AI for their holiday shopping. AI shoppers are not only 30% more likely to complete purchases but also spend 14% more time on retailers’ websites.
In response to the AI boom, retailers are developing their own shopping assistants. Walmart and Target have partnered with OpenAI, allowing customers to shop via ChatGPT. Conversely, Amazon is blocking outside AI tools from accessing its site to protect its listings. As the shift to AI tools continues, the competition among retailers intensifies, promising an innovative shopping experience this holiday season. Stay ahead of the trends by subscribing to our newsletter.
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