OpenAI’s Sora 2, an invite-only iOS video app, gained over one million downloads within five days, surpassing ChatGPT’s early growth. Users can create 10-second clips from text prompts, but this success has triggered backlash from Hollywood studios, including Disney and Warner Bros. They allege copyright violations as users generate unauthorized content featuring protected characters. OpenAI initially allowed an “opt out” for copyright holders but, facing mounting pressure, shifted to an “opt in” policy for rights management. Additionally, the app’s ability to replicate deceased individuals has upset families like Zelda Williams and Kelly Carlin, prompting OpenAI to agree to remove such content upon request. This situation highlights the tension between AI technologies and creative rights, with potential implications for copyright laws in entertainment. OpenAI is refining Sora 2 and exploring revenue-sharing while digital safety experts caution against misleading deepfake content. Investors need to monitor these developments closely through tools like TipRanks for strategic insights.
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