Sunday, July 6, 2025

How a Canadian’s AI Hoax Misled the Media and Catapulted a ‘Band’ to Streaming Stardom

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The Curious Case of The Velvet Sundown: An AI Music Hoax

A Canadian named Andrew Frelon orchestrated a complex hoax that duped journalists and music fans alike. His creation, the AI-assisted band The Velvet Sundown, captured the attention of millions and generated a media frenzy. Here’s what you need to know:

  • Mystery Band Origins: The Velvet Sundown amassed over 1 million monthly listeners on Spotify, with music that raised eyebrows for its generative AI roots.
  • Public Confession: Frelon admitted to being behind the ruse, utilizing generative AI to craft songs, alongside clever social engineering to shape the narrative.
  • Cultural Commentary: This project was intended as a critique on media verification processes, exposing how quickly misinformation can proliferate.
  • Industry Impact: The controversy shines a light on the dangers and fascination of AI in music, prompting discussions on ethics and authenticity in art.

Frelon’s chilling yet fascinating experiment urges us all to rethink technology’s role in creativity.

👉 Curious about the implications of AI in creativity? Let’s discuss! Share your thoughts below!

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