Friday, October 17, 2025

How AI is Revolutionizing the Content You Encounter Online

A recent analysis by Graphite forecasts that by 2025, over half of newly published online content could be generated by automated software. This shift comes as AI-written articles, due to advancements in large language models, have increased significantly and now comprise over 55% of new publications. However, these AI-generated articles often struggle to rank well in search results, leading to diminished visibility. Despite the efficiency of generative tools, quality remains paramount, with search engines like Google penalizing low-quality content. Public sentiment towards AI-generated news is cautious, as most users express low trust. Graphite suggests that the most successful publishers will combine AI tools with human oversight to enhance quality and credibility, emphasizing the importance of original reporting and expert analysis. As the digital landscape evolves, the competition will hinge on trust and originality, rather than sheer volume. Businesses must adapt to optimize for search and audience engagement, ensuring content remains valuable and trustworthy.

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