The rise of AI assistants is revolutionizing the customer journey, transforming traditional search and purchasing methods into conversational interactions. In “The Prompt Economy™: When Bots Are the Customer,” a collaboration between PYMNTS Intelligence and Visa, insights reveal how agentic AI is reshaping digital commerce. Modern consumers are relying on trusted bots for product discovery and purchase decisions, moving beyond clicks to seamless conversations.
Visa’s Intelligent Commerce initiative, which integrates tokenized payments and secure APIs, empowers these AI assistants to complete transactions safely. By utilizing Visa’s Model Context Protocol (MCP) and Agent Toolkit, merchants can optimize their offerings for these new digital concierges. Successful early adopters, such as Bealls and Albertsons, demonstrate that structured data and machine-readable catalogs enhance visibility and conversion rates.
Download “The Prompt Economy™” for a deeper understanding of how to become agent-ready and lead the future of digital commerce in this transformative landscape.
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