A recent ruling by Judge Amit Mehta has spared Google from a potential breakup, crediting the rise of generative AI, particularly OpenAI’s ChatGPT, as a transformative factor in the search industry. The judge indicated that the increasing competition from AI platforms has weakened the Justice Department’s antitrust case, which aimed to separate key Google services like YouTube and Chrome. While generative AI hasn’t displaced traditional search methods yet, it has prompted significant user engagement, with ChatGPT’s weekly active users soaring to 700 million. Google’s competitor, Gemini, boasts 450 million monthly users. This evolution highlights an “astonishing” boom in AI startup funding, positioning these newcomers to challenge Google effectively. In response to the ruling, Google emphasized the industry’s shift towards AI, reinforcing its commitment to maintaining competitive services tailored to user preferences. The decision reflects the dynamic changes in technology and consumer behavior precipitated by AI advancements, particularly since ChatGPT’s introduction in 2022.
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