Washington, D.C. – November 19, 2025 – HUMAIN, a PIF company specializing in full-stack artificial intelligence, has partnered with Adobe (Nasdaq:ADBE) at the U.S.-Saudi Investment Forum to revolutionize cultural intelligence and AI infrastructure. This collaboration aims to create personalized generative AI models that resonate with Middle Eastern culture and heritage. Utilizing HUMAIN’s Arabic-first LLM, ALLAM, and Adobe Firefly Foundry, they will develop multimodal generative AI for various applications including advertising, film, education, e-gaming, and social media content creation.
The partnership emphasizes culturally relevant datasets, facilitating authentic creative outputs that reflect true Middle Eastern identities. By integrating Adobe’s tools like Acrobat and Photoshop with HUMAIN’s platforms, the project will provide users with sophisticated AI capabilities for generating high-quality, culturally informed content. Additionally, HUMAIN will leverage Qualcomm’s advanced Data Center AI for optimized performance, marking a significant step in global-scale creative AI innovation.
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