Microsoft’s recent report highlights which job roles are at risk from AI advancements. Chatbots like ChatGPT, Gemini, and Claude were put to the test through a simulated job interview for the Communications Manager position, tackling five critical questions.
- Brand Voice Challenge: Gemini excelled with its sales-focused, detailed product description, while ChatGPT offered a safe response.
- Messaging Framework: Claude stood out for its strategic depth and audience focus in crafting high-level stories.
- Channel Customization: Claude again proved superior by customizing messages for different platforms effectively.
- Voice Evolution: Claude provided a balanced approach to updating the brand voice, emphasizing authority.
- Crisis Management: Claude created a PR-worthy response to a shipping delay, transforming a challenge into a brand opportunity.
Ultimately, Claude emerged as the most qualified candidate, showcasing the potential of AI in strategy and empathy, crucial for success in communication roles.
