ChatGPT Agent has been tested for online shopping, successfully purchasing items from PetSmart but facing a network restriction when attempting to buy from Amazon. The agent received a “503 error” page, indicating that Amazon has updated its code to disallow AI shopping agents like ChatGPT and Google Gemini, thus preventing them from accessing their platform. Amazon likely seeks to maintain control over user interactions and ad placements, having invested heavily in becoming the leading e-commerce platform. This development raises concerns for AI developers, who may find their tools less effective without access to major retailers like Amazon. The future of AI in e-commerce remains uncertain, particularly if competing retailers create their own shopping agents, leading to a fragmented landscape. However, smaller online businesses might embrace collaboration with AI agents, optimizing their platforms for a new kind of SEO focused on automated shopping, potentially redefining the digital retail ecosystem.
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