Integral Ad Science (IAS), a leader in media measurement, is enhancing Total Media Quality (TMQ) for Meta by introducing independent Brand Safety and Suitability Measurement for Threads. This launch utilizes IAS’s cutting-edge, AI-driven Multimedia Technology to evaluate video, images, audio, and text, ensuring advertisers can effectively protect their brand reputation while scaling campaigns in real-time. With over 400 million monthly active users on Threads, this advancement offers advertisers third-party validation for safe content adjacency and insights into their Meta Inventory Filters. IAS’s custom suitability features in the IAS Signal UI provide a unified campaign view and industry-aligned classification. The comprehensive solution supports 34 languages, enabling global advertisers to optimize their investments. Following previous enhancements, including Content Block Lists and expanded misinformation measures, IAS continues to innovate in partnership with Meta to deliver superior campaign support across all digital channels. For the latest updates, follow us on Google News.
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