Tuesday, August 26, 2025

IBM and USTA Launch AI-Enhanced Fan Engagement for the 2025 US Open

IBM and the USTA are enhancing the US Open experience with innovative AI-powered features for the 2025 tournament, set from August 18 to September 7. Key offerings include Match Chat, an interactive AI assistant answering real-time queries about players and match statistics during all 254 singles matches. The updated IBM SlamTracker provides near real-time Likelihood to Win probabilities, analyzing player statistics and match momentum for an engaging experience. Additionally, Key Points delivers concise three-bullet summaries of articles on USOpen.org and the app, optimizing content consumption for fans. A global survey reveals that 86% of tennis fans value AI features for real-time insights and highlights, reflecting the rising demand for personalized fan engagement. These advancements aim to deepen connections between fans and the sport, showcasing IBM’s commitment to innovative digital transformations in sports. For more details, visit USOpen.org or download the app available on iOS and Android.

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