In a Bold Rebranding Move, Microsoft Office Transforms into ‘Microsoft 365 Copilot App’—While the AI Assistant Retains the Copilot Name

About a decade ago, Corsair rebranded from its iconic sail logo to a controversial design featuring crossed swords. The backlash led to a swift return to the sail logo, which remains to this day. Established in 1994, Corsair earned around $1.4 billion last year. In a similar misstep, Microsoft is transitioning from its well-known Office branding—responsible for over $30 billion in recent quarterly revenue—to the “Microsoft 365 Copilot app.” This rename away from Office, despite its global recognition, aims to integrate AI, branding the entire productivity suite under the Copilot name, including tools like Word and PowerPoint. Users now encounter a confusing interface at Office.com, which promotes the suite as including “your favorite apps now featuring Copilot.” This shift signals a trend where AI dominates software interaction, potentially leading to further rebranding, like “Windows with Copilot.” Unlike the Corsair uproar, Microsoft’s change may not stir the same level of public outrage.

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