In 2025, job openings declined, yet employers faced challenges in finding candidates with the right skills, as highlighted in Indeed’s 2026 US Jobs and Hiring Trends Report. James Whitemore, Indeed’s CMO since June 2025, emphasizes the need for employers and candidates to adapt their communication approaches, leveraging natural language for AI optimization. Indeed’s recent AI tools—Career Scout and Talent Scout—facilitate this shift. Whitemore stresses that job seekers should maintain complete profiles that highlight their future capabilities, not just past experiences. For employers, continuous feedback during hiring improves AI tool effectiveness. Job seekers need focus in applications and should remain open to opportunities proactively, reflecting Indeed’s shift toward skill exposure. Meanwhile, Indeed’s marketing team harnesses AI to refine audience segmentation and message testing, enhancing engagement through personalized content at scale. The rapid evolution of AI presents both challenges and opportunities for marketing strategies within organizations.
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