India Emerges as the World’s Leading Market for LLMs: Surge in ChatGPT, Gemini, and Perplexity Usage

A Bofa Securities report highlights India’s emergence as the largest market for large language model (LLM) adoption, with platforms like ChatGPT, Gemini, and Perplexity leading the way. India’s unique characteristics, such as a vast mobile user base exceeding 700 million and affordable data plans, make it an “ideal test bed” for advancing agentic AI applications. ChatGPT, with around 145 million monthly active users, dominates the market, while Gemini and Perplexity follow with 105 million and significant user engagement through telecom partnerships. Despite this, the report warns that global LLMs may overshadow domestic startups, hindering their growth. As these international players leverage extensive datasets and user engagement, local models might struggle to scale effectively. The competitive landscape also presents opportunities for telecoms to enhance revenue and collaboration with global tech firms. The overall trend promises benefits for users through improved productivity and accessibility, particularly in regional languages.

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