Artificial intelligence (AI) has been shaping technology for over a decade, enhancing tools like facial recognition and gaming. The 2022 launch of OpenAI’s ChatGPT brought AI to the forefront for consumers, enabling tasks such as trip planning and email drafting. Generative AI is revolutionizing search by shifting from traditional engines to large language model (LLM)-powered bots, with Google also integrating AI into its results. OpenAI now introduces “connectors” allowing ChatGPT users to access data from platforms like Outlook and Microsoft Teams, enhancing work productivity. This innovation supports OpenAI’s growth strategy, emphasizing user-driven AI interactions rather than traditional search paradigms. The company is expanding into Asia, establishing offices in Tokyo and Singapore, and collaborating with local entities, including Singapore’s Tourism Board, to enhance tourism marketing through AI-driven solutions. These advancements promise to tackle productivity challenges and accelerate digital transformation across various sectors.
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