On Wednesday, Instagram announced a groundbreaking AI-powered feature called “Your Algorithm,” enhancing user control over Reels feeds. This innovative tool, accessible via an icon in the Reels tab, allows users to view and modify the algorithm by adjusting their interests based on viewing behavior. By increasing or decreasing topics, users can personalize their content consumption, offering a layer of transparency that regulators have long demanded. Amid growing scrutiny of social media algorithms accused of fostering echo chambers and harmful content, Instagram emphasizes that this feature fosters deeper connections and aligns with users’ evolving interests. The rollout began in the U.S. with plans for global expansion, targeting Explore and other app areas soon. As governments increase oversight, including Australia banning under-16s from certain platforms, Instagram is positioning itself as a leader in providing tools that enhance user agency over automated recommendations. This update signifies a pivotal shift towards transparency in social media content curation.
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