“Instagram Unveils ‘Your Algorithm’: A New AI Tool Empowering Users to Personalize Reels Recommendations” ~ My Mobile India

Instagram has launched its new feature, “Your Algorithm,” allowing users to personalise Reels recommendations through AI technology. This feature enables users to view AI-generated summaries of their top interests, adjust content preferences, and share their personalised algorithm via Stories. Users can access “Your Algorithm” from the Reels screen by tapping an icon in the upper right corner, which opens a menu with tools for customisation. The feature includes seeing top interests, tuning preferences to specify topics they want to see more or less of, and sharing their interests with followers. Currently available in the US, this feature will be rolled out globally in English in the coming weeks, with plans to extend its capabilities to the Explore tab and other app sections. Instagram aims to enhance user engagement by providing a more tailored experience that evolves with shifting interests.

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