U-Shin Kim, owner of U-Shin Group Artists, has reengineered his AI assistant, Ari, derived from ChatGPT, to address earlier issues like hallucinations and excessive verbosity. With insights from Kim, who has navigated the complexities of Hollywood, the current state of AI’s integration into the industry is rapidly evolving. The recent Emmys showcased Apple TV+ and HBO Max’s triumphs while highlighting a shift back to budget-friendly programming. Kim, along with clients like Lenny Thomas and Martin Rosete, utilizes AI not as a substitute for human interaction but as a critical tool for efficiency, particularly given his dyslexia. The Hollywood landscape is feeling the impact of AI, with various agencies employing technologies for script coverage and likeness protection. Kim aims to expand his clientele from 300 to 1,000 by leveraging AI, balancing its benefits and limitations in the creative process.
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