Avenue Z, a leading agency in AI Search Optimization (AEO), will co-host an innovative workshop with the AI-tech unicorn Profound at SXSW 2026. Titled “Conversation Culture: A Live AEO / AI Search Audit for Brands,” this workshop introduces the industry’s first live AEO Brand Audit, showcasing how generative Answer Engines like ChatGPT interpret brands. With the rise of AI-driven search influencing consumer decisions, attendees will learn how to enhance their brand visibility within AI platforms.
Led by Avenue Z’s Tina Fleming and Profound’s Nick Lafferty, the session provides marketers with essential tools for evaluating discoverability, authority signals, and brand perception. As highlighted by Profound’s CEO James Cadwallader, AI Search represents a seismic shift in marketing. This partnership combines Profound’s advanced AEO Audit technology with Avenue Z’s optimization strategies, empowering brands to effectively enhance their AI visibility and ultimately drive revenue. Don’t miss this opportunity to shape the future of AI branding at SXSW!
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