YouGov has launched the AI Agent feature for YouGov Profiles, enhancing its audience intelligence platform with an AI-driven natural language interface. This innovation allows users to obtain instant, validated insights without needing to navigate cumbersome dashboards. Key features include access to over 450,000 data points from 480,000 US consumers and 330,000 from the UK, enabling real-time answers to diverse queries, such as the sustainability concerns of millennial parents or brand perceptions among Gen Z women. The AI Agent simplifies the process into three steps: ask a question, receive instant insights, and explore further. With trustworthy data from real surveys, this tool significantly improves workflows for marketing and research teams, making it easier to tap into complex psychographics and behaviors at scale. YouGov’s commitment to delivering high-quality data at the speed of conversation positions the AI Agent as a game-changer in consumer intelligence. Get in touch for a demo today!
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Introducing the YouGov Profiles AI Agent: Revolutionizing Conversational Access to Premium Data Insights
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