Introducing ‘Your Algorithm’ on Instagram: An AI Tool Empowering Users to Customize Their Feed – Patna Press

Instagram has launched a new feature called “Your Algorithm,” enhancing user control over Reels video recommendations. Currently available for English users in the US, it will expand globally soon. This AI-driven tool, identifiable by a heart-and-lines icon on the Reels screen, allows users to fine-tune their interests across various categories such as sports, food, and lifestyle. By tapping the icon, users can edit their preferences, directly influencing the content displayed in their Reels feed. Instagram emphasizes that the feature is user-driven, with AI customization activated only through user input. While initially exclusive to the Reels tab, plans are in place to integrate this feature into the Explore page and main Home feed. This rollout aims to provide unprecedented control over content, addressing rising concerns regarding social media algorithms and their transparency. Stay tuned for more updates on this significant feature as it enhances user experience on Instagram.

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