A recent study led by Dr. Shan Wang at the University of Saskatchewan explores the impact of AI-powered fitness apps across different demographics. Findings suggest that older users prefer more human-like interactions with AI coaches, increasing user satisfaction based on trust levels. This insight could aid marketers in targeting groups with higher social interaction rates. Additionally, Dr. Wang is investigating the resilience of digital platforms, emphasizing the importance of adaptability during the Covid-19 pandemic. She highlights two resilience types: absorbative, focused on stability, and transformative, which embraces change for growth. Dr. Wang is developing a questionnaire for platform developers to assess their apps’ adaptability. Results indicate that diversified platforms may evolve into more resilient systems. This research is crucial for understanding how AI applications can enhance user experience and the overall effectiveness of digital platforms, guiding future development and marketing strategies in the fitness industry.
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