Is AI ‘Fact-Checking’ Fueling Misinformation? Insights from ET BrandEquity

During the recent four-day conflict between India and Pakistan, users increasingly turned to AI chatbots like xAI’s Grok, OpenAI’s ChatGPT, and Google’s Gemini for fact-checking. However, many encountered misinformation instead, raising concerns about the reliability of these tools. Research from NewsGuard found that AI chatbots often repeat falsehoods and struggle to provide accurate information, especially during rapid news events. This trend coincides with tech companies scaling back their human fact-checking efforts, prompting users to depend on these AI systems. Instances of misleading information included misidentified video footage and fabricated claims about events. Experts warn that the quality of AI-generated responses varies and may even reflect political biases, especially after recent controversies surrounding Grok’s outputs. As users shift from traditional search engines to AI for information, the effectiveness of community-based fact-checking models has come under scrutiny. Concerns persist about the ongoing reliability of AI chatbots in the current media landscape.

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