Tuesday, October 28, 2025

Is AI Generating New Revenue Streams or Simply Shifting Market Share?

Is OpenAI’s Projected $200B Revenue a Game-Changer?

The debate about OpenAI’s anticipated revenue continues! 🚀 Is this a new wave of spending or merely a reallocation of existing digital dollars? Here’s a breakdown of the digital economy landscape:

  • Past 25 Years: The internet’s evolution has focused more on mix shift than market expansion.
  • Current Ad Spend: U.S. ad expenditure stands at $380B/year, with online ads capturing approximately 70% (~$260B).
  • Total Online Revenue:
    • Ads: $260B (3% of adjusted PCE)
    • Payments: $180B (1.5% of card volume)
    • Software: $850B (4% of PCE)
    • E-commerce: ~$100B take-rate revenue

As we layer in AI, the critical question arises: will OpenAI’s revenue cannibalize existing spend or create new markets?

The potential upside? A productivity boost akin to the IT revolution, leading to increased spending and enhanced corporate margins.

Join the conversation! Share your insights on AI’s impact in the comments below. 👇💬

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