Affinity aims to significantly boost the adoption of its design and editing software by nearly twentyfold within the next three to five years. CEO Ashley Hewson emphasizes that while artificial intelligence (AI) is revolutionizing photo editing, professional creators still depend on specialized tools for precision and control that AI cannot provide. Affinity has experienced tremendous growth in India, particularly after launching its latest app, which has seen six times the user growth compared to previous efforts. The app, now free to users, achieved over three million downloads in its first month. With India ranking as Affinity’s fourth-largest market globally, the company is committed to localization and supporting all Indian languages. Following its acquisition by Canva in 2024, Affinity has streamlined its offerings under a single application, further enhancing its appeal to a growing market of developers and freelancers. The company’s future investments in India signal a strong commitment to expanding its reach in this dynamic economy.
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