Is AI Threatening Creativity? Job Concerns Rise in the Advertising Industry

Artificial intelligence (AI) is transforming the advertising industry, illustrated by initiatives like motion capture tech for personalized coaching by cricketer Rahul Dravid and algorithms recreating Shakespeare’s works. WPP, a major agency, is investing £300 million yearly in AI to stay competitive, believing it to be “fundamental” to its future. However, CEO Mark Read announced his departure amid struggles against tech giants like Meta and Google, which command nearly two-thirds of the UK’s £45 billion ad spend. Meta plans to introduce AI tools that could automate ad creation, inciting fears about job losses in creative roles. While some industry leaders assert AI will displace specific tasks rather than whole jobs, they acknowledge the need for agencies to adapt to client demands for cost-effective, automated solutions. The rising influence of AI indicates a shift in advertising strategies, with traditional agency models facing existential challenges in this evolving landscape.

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