OpenAI’s Milestone: The Rise of Generative AI
In August 2025, OpenAI announced a historic achievement: ChatGPT has surged to 700 million active users weekly, a number that has quadrupled in just one year. This explosive growth spells major changes for businesses that depend on traditional search engines.
Key Insights:
- Over 250 million daily visits now stem from generative AI tools.
- ChatGPT leads with 84% of that traffic.
- Google’s search market share has dipped below 90%, raising the question: Is SEO dead?
Emerging Trends:
- Generative Engine Optimization (GEO) is becoming vital, allowing companies to adapt content for AI tools.
- Strategies include structuring answers to user queries directly and expanding content across channels, enhancing visibility in AI outputs.
As the digital landscape shifts, staying ahead means evolving your approach. Let’s explore what this means for the future of search and content.
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