iSpot, a leading TV measurement company, launched iSpot SAGE, an advanced AI platform designed to revolutionize advertising insights. Developed over two years with major brands like General Motors and Airbnb, SAGE leverages a massive dataset of 2.5 million ads and 100 million consumer surveys. This agentic AI system offers two specialized tools: the Creative Insights Analyst, which evaluates advertisement performance, and the Creative Planning Assistant, providing strategic recommendations. SAGE enables granular performance metrics, such as Ace Scores for Likability and Purchase Intent, while also allowing competitive analysis across 185 TV networks. iSpot’s significant investment in NVIDIA servers enhances analytical capabilities, ensuring precision through frame-by-frame analysis. The platform’s goal is to alleviate traditional creative testing challenges, fostering better consumer connections and campaign optimization. Available through iSpot’s existing infrastructure, SAGE aims to address measurement confidence concerns in a fragmented advertising landscape, emphasizing trusted data over generalist AI models.
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