Jake Paul’s AI Doppelgänger Takes Center Stage in New CTV Ad for Betr

Jake Paul’s media company, Betr, is featuring an AI-generated version of him in its latest TV ad campaign, produced in just two days with Waymark Cinematic, an AI-powered ad creation tool. This process significantly reduces traditional production time and costs, which range from $100,000 to $500,000. The ad showcases Paul in a Transformer-style robotic suit, encouraging viewers to download the Betr app ahead of his upcoming fight. Combining real audio with AI-generated elements, it represents a shift towards narrative-driven, high-quality production styles in advertising. Waymark’s technology uses advanced tools from various companies and aims to create coherent, professional ads that tell a story, moving away from isolated clips typical of other AI tools. While public sentiment toward AI ads is improving, concerns remain over their execution, demonstrated by previous missteps from brands like Coca-Cola. Overall, the line between human and AI in advertising continues to blur.

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