In a significant shift towards conversational commerce, Jelou, a pioneering technology company, has raised $10 million in Series A funding to enhance its Brain platform, which enables AI agents to execute business transactions securely via WhatsApp. With messaging as the primary communication method in the Americas, Jelou addresses common challenges such as operational friction, abandonment, and high costs associated with traditional payment processes. Founded in Ecuador in 2017 by Luis Loaiza, Jelou’s platform seamlessly integrates over 3,000 systems, allowing businesses to manage transactions, identity verification, and workflows within chat environments. This funding round, led by Wellington Access Ventures, reflects the growing demand for secure, efficient, and integrated AI solutions in Latin America. As companies push for cost reduction and improved customer engagement, Jelou aims to position WhatsApp as the central operating layer for various industries, further solidifying its role in the evolving landscape of AI-driven financial operations.
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