Tuesday, December 9, 2025

Jony Ive’s New OpenAI Hardware Unable to Adopt the ‘io’ Name

An appeals court has upheld a temporary restraining order that prevents Jony Ive and OpenAI from using the name ‘io’ for their upcoming products, which could interfere with iyO, a startup focused on AI audio. Despite OpenAI’s argument that their initial io product won’t be a wearable device, iyO’s CEO, Jason Rugolo, indicated that OpenAI may pursue acquiring his company for $200 million. Following the court’s order, OpenAI has ceased using ‘io’ in its branding. The case has been sent back for a preliminary hearing in April 2024, with the potential for extensive litigation extending into 2027. OpenAI is set to unveil its first hardware device by 2026. This ongoing legal battle emphasizes the importance of intellectual property in the rapidly evolving AI industry. For more updates on AI innovations and legal developments, stay tuned for further information.

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