OpenAI is facing legal challenges regarding its “Cameo” feature in the Sora AI video generator app, as a judge granted a preliminary victory to Cameo, the platform for custom celebrity videos. The court found that OpenAI’s use of “Cameo” could confuse consumers, prompting the company to previously rename the feature to “Characters” following a temporary restraining order. The judge emphasized that OpenAI’s marketing strategy and AI-generated videos closely resemble Cameo’s authentic offerings. Concerns were raised over inappropriate content created with Sora’s Cameo feature, further complicating the situation. Despite the lawsuit, OpenAI remains determined to retain the name, arguing that no one can claim exclusive ownership of the term “Cameo.” This legal battle highlights the evolving landscape of AI, copyright, and trademark issues, as OpenAI navigates the implications of its Sora app amid ongoing scrutiny.
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