Kakao Corp. is enhancing KakaoTalk, South Korea’s leading messenger app, into an AI-powered super app through a partnership with OpenAI. With over 90% usage among South Korea’s 50 million population, KakaoTalk is set to integrate OpenAI’s advanced API along with its own language model, driving innovation in services such as messaging and e-commerce. The launch of Kanana, its first AI chatbot-embedded messenger, aims to enhance user experience by providing context-aware responses in chats. This initiative places Kakao in a competitive landscape where global apps like WhatsApp, WeChat, and Line are evolving into multifunctional platforms for messaging, payments, and shopping. Analysts indicate that incorporating AI technology simplifies interaction, improving user engagement across various functionalities. As other Korean companies like Viva Republica and Coupang also join the AI super-app race, the battle for dominance in this innovative space intensifies, promising a more integrated digital experience.
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