HartBeat Ventures, founded by comedian Kevin Hart, has co-led a £26 million investment in the London-based health and fitness app, Simple Life. Established in 2019, Simple Life aims to provide practical weight loss support, countering unrealistic expectations set by trend-driven diets and social media influencers. The app utilizes advanced AI tools, including an automated health coach named Avo, which delivers personalized guidance developed with nutritionists. Users can interact with Avo and leverage the Avo Vision tool to analyze food and offer health insights. The company’s mission is to make health coaching accessible, adaptive, and sustainable, enhancing user engagement and weight loss success through a gamified experience. Hart expressed excitement about backing Simple Life, stating it is transforming the health landscape. HartBeat Ventures, with backing from JP Morgan Asset Management, has previously invested in companies like Function Health and Ready Player Me. This investment positions Simple Life as a leader in innovative health solutions.
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