In a postgraduate business analysis course on digital innovation, students explored the purposeful use of artificial intelligence (AI) rather than fearing it as a potential threat. Initially viewing AI as a simple automation tool, students shifted to perceiving it as a collaborative partner, enhancing innovation and strategic decision-making. They engaged in critical reflection, assessing AI’s role in processes like recruitment and recognizing its potential to unlock new value—transforming hiring from a task-based approach to a holistic business model.
Through assignments, students adopted a mindset that emphasized responsible AI usage, talking about transparency, ethical considerations, and the importance of evaluating AI outputs critically. This evolution in understanding highlighted that ethical frameworks are essential in AI deployment. Graduates planned to apply their insights in real-world settings, acknowledging that while AI can enhance efficiency, responsible governance and ethical considerations are crucial for effective integration in business.
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