Kraft Heinz Co. has launched a proprietary AI tool named The Cookbook, developed in collaboration with Microsoft and powered by Azure OpenAI. This innovative digital agent provides employees direct access to crucial manufacturing information about Heinz ketchup, preserving legacy knowledge while enhancing operational efficiency. The Cookbook sources insights from a centralized database created by Kraft Heinz experts, allowing staff to inquire about various aspects of ketchup production, such as consistency and manufacturing efficiency. Currently in a pilot phase at a U.S. production site, feedback from this trial will inform potential enterprise-wide applications. Kraft Heinz emphasizes ROI measurement through two lenses: quantitative value, focusing on sales growth and operational efficiencies, and qualitative value, assessing user engagement and satisfaction. As The Cookbook evolves, Kraft Heinz aims to optimize value creation across its production facilities, driving both innovation and continuous improvement in its operations.
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