AI is revolutionizing contract management in marketing, with tools like ChatGPT, Claude, and Microsoft Copilot streamlining tasks from drafting NDAs to reviewing agreements. A Smallpdf study revealed that 68% of marketers now employ AI for contract-related tasks, saving an estimated 4 hours weekly. Despite these advantages, marketers face risks: 36% reported needing revisions due to AI errors in contracts, raising concerns about enforceability, particularly in complex terms. The study shows a gap in trust; while 67% believe AI-generated contracts are enforceable, only 24% think the legal system is equipped to handle them. To navigate these challenges, marketers should ensure thorough human review, mask sensitive information, use AI for initial drafts, maintain transparency with stakeholders, and stay informed about evolving legal guidelines. AI can expedite contract processes but requires skilled oversight to mitigate legal risks and build trust.
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