Leveraging AI-Powered Digital Tools for Enhanced Consumer Insights and Product Innovation

The Virtual Aroma Synthesizer® (VAS) was developed to enhance flavor creation and ensure consistent descriptive language. Over time, it has evolved into a more efficient and interactive tool for real-time flavor generation, facilitating collaboration between customers and teams. The introduction of the compact VAS Air has further improved portability and setup for consumer testing. The VAS enables researchers to explore regional flavor expectations, like the scent of lemons in various countries such as Switzerland, Argentina, and Saudi Arabia. By identifying commonalities and regional nuances in aroma perceptions, the VAS aids in the co-creation of successful products tailored to consumer preferences.

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