On October 30, 2025, LG Ad Solutions launched Agentiv, a cutting-edge artificial intelligence platform aimed at optimizing workflows and enhancing data processes within Connected TV (CTV) advertising. Under the leadership of CTO Dave Rudnick, this platform supports over 20 intelligent agents designed to streamline operations and improve client collaboration. Key features include natural language query functionality, persona-based permissions for secure data access, and clean room integration for privacy-compliant data collaboration. With an increasing demand for sophisticated measurement due to a 72% growth in programmatic advertising, Agentiv positions LG Ad Solutions as a leader in the evolving ad tech landscape. The platform reflects industry trends towards privacy-focused data collaboration and aims to support advertisers navigating CTV complexities. Limited beta testing is set to begin with select advertisers, demonstrating the platform’s commitment to evolving alongside market needs. As the CTV sector rapidly grows, Agentiv is poised to become a vital tool for advertisers seeking advanced capabilities.
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