L’Oréal Paris has launched its innovative AI tool, Beauty Genius, marking a significant advancement in beauty tech. This proprietary AI Beauty Assistant merges L’Oréal’s extensive expertise in Hair Care, Hair Color, Makeup, and Skincare with cutting-edge AI technology. Beauty Genius utilizes clinical studies, ingredients, and product insights to provide personalized beauty recommendations. Key features include:
- Personalized diagnostics based on skin and tone
- Virtual try-on technology
- Tailored educational resources
- Answers to sensitive consumer queries
In collaboration with Meta, Beauty Genius will also be accessible via WhatsApp starting in 2026, enhancing the user experience. This 360-degree beauty service adapts over time, offering goal-driven support through its Agentic AI-enabled memory and context-awareness. The initiative reinforces L’Oréal’s commitment to integrating technology in beauty, paving the way for future innovations in the industry.
Discover more about L’Oréal’s AI initiatives, such as its partnerships with IBM and Nvidia, enhancing sustainable cosmetics and e-commerce.