Mahavatar Narasimha Director Ashwin Kumar on AI: ‘A Powerful Tool, Yet Lacking Soul’ – Exclusive Interview

In an exclusive interview with Moneycontrol, Mahavatar Narasimha director Ashwin Kumar discussed the impact of artificial intelligence (AI) in the creative industry. He acknowledged that while AI serves as a powerful tool for filmmakers, it fundamentally lacks the “soul” essential to storytelling. Kumar emphasized that AI can streamline certain processes, but it cannot replicate the emotional depth and human connection that resonant narratives require. He believes that the unique insights and experiences of human creators are irreplaceable and essential for authentic cinematic experiences. The director encourages filmmakers to leverage AI for efficiency while staying true to their artistic vision. This balance, he argues, is crucial in an industry increasingly influenced by technology. Kumar’s perspective highlights the importance of maintaining human creativity in filmmaking, even as AI continues to evolve. This discussion sheds light on the future of cinema, where technology and creativity can coexist harmoniously.

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